Англо-русский экономический словарь.
vertical marketing system — VMS A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all have to cooperate. See administered VMS;… … Big dictionary of business and management
corporate VMS — A vertical marketing system that combines successive stages of production and distribution under single ownership in order to establish channel leadership. Compare administered VMS; contractual VMS … Big dictionary of business and management
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
information system — Introduction an integrated set of components for collecting, storing, processing, and communicating information (information science). Business firms, other organizations, and individuals in contemporary society rely on information systems… … Universalium
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
Viable System Model — The Viable Systems Model, or VSM is a model of the organisational structure of any viable or autonomous system. A viable system is any system organised in such a way as to meet the demands of surviving in the changing environment. One of the… … Wikipedia
administered VMS — AVMS; administered strategic alliance A vertical marketing system in which a powerful channel captain (quite often a major retailing chain) coordinates marketing activities at all levels in the channel, including planning and management, even… … Big dictionary of business and management
contractual VMS — A vertical marketing system in which independent firms at different levels of production and distribution contract to join together to obtain more economies or greater sales impact than they could achieve alone. Compare administered VMS;… … Big dictionary of business and management
